Message from
Our Group Managing Director

At APOLLO, our journey from a humble confectionery maker to a household name across Malaysia and the region is a testament to decades of craftsmanship, integrity, and trust. Guided by our vision To Delight The World, One Bite At A Time, and driven by our mission of Creating Joyful Treats For Every Moment, Every Occasion, we remain committed to delivering joy with every product we craft.

The past year has marked a pivotal chapter for APOLLO. Following the acquisition by Scoop Capital at the end of 2023, we begin our transformation initiatives. These strategic undertakings include revamping our brand, modernising operations, and re-energising our people, all of which are foundational to establishing a robust platform to create sustainable, long-term value. We want to ensure the enduring recognition of the APOLLO brand as a trusted household name, and our objective is to secure its relevance for successive generations, both locally and internationally.

Our transformation is more than just a moment; it is an ongoing journey of continuous improvement. True progress takes time, and we are committed to adapting, refining, and enhancing every aspect of our business to stay ahead of changing consumer expectations and market dynamics.

This journey is guided by our core values:

• Consumer First – We listen, we understand, and we innovate to meet evolving expectations.
• Agility – We adapt swiftly to market changes, seizing opportunities with confidence.
• Kindness – We value our people, partners, and communities, building lasting relationships.
• Excellence Always – We strive for the highest standards in everything we do, ensuring quality and trust in every bite.

Recognizing the importance of sustainable value creation, we will proactively begin integrating Environmental, Social, and Governance (ESG) principles into APOLLO’s strategic framework. We believe that meaningful growth necessitates a positive contribution to our communities and the environment.

Our priorities are clear: strengthen our product pipeline, invest in talent, expand our distribution reach, and adopt responsible practices that ensure resilience in a changing world.

Thank you for your continued support and trust in APOLLO. Together, we are not only growing a company – we are building a legacy that lasts for generations, One Joyful Bite At A Time.