APOLLO Food Holdings Berhad

About Us

A Little FUN StoRy

For generations, the APOLLO brand has been part of Malaysia’s everyday moments: from school recess to family teatime, from festive jamuan to simple lepak sessions.

Our iconic cakes and chocolate wafers aren’t just snacks, they’re Malaysian famous snacks, they are Local Legends, lovingly shared and enjoyed across kampungs, towns, and cities.

Born from a passion for quality, tradition, and local tastes, the APOLLO brand’s journey has been one of innovation, trust, and unforgettable flavours — creating local Malaysian snacks that bring smiles, spark nostalgia, and unite Malaysians of all ages. Whether it’s a bite during lunch break or a treat after dinner, the APOLLO brand is always there, adding sweetness to your everyday.

Your Everyday Joy

Crafted for your moments, one delightful bite at a time.

All-time Malaysian favourites

A true Malaysian favourite, proudly made in Malaysia and enjoyed across every occasion. Whether it’s a quick pick-me-up, a teatime staple, or a must-have at festive gatherings, our classic treats bring Malaysians together, one delicious bite at a time.

One Bite, a Thousand Memories

Whether it’s a well-earned treat after a long day or part of a makan-makan feast with family and friends, the APOLLO brand has been a favourite for every occasion. From school recess to office tea breaks, festive open houses to everyday lepak sessions—our snacks bring people together, turning simple moments into sweet memories, one bite at a time.

Exporting Joy, One Bite at a Time

From Johor Bahru to the world, the APOLLO brand’s signature treats have journeyed far — a testament to our roots in quality and innovation. Proudly made in Malaysia, our cakes and chocolate confectionery are now enjoyed across Asia, the Middle East, and beyond. Loved by generations of Malaysians and trusted by international consumers, the APOLLO brand continues to grow its presence globally, carrying a taste of homegrown goodness wherever we go.

Popular Products

Iconic. Classic. Truly Malaysian.

APOLLO is a proud homegrown snack brand offering a variety of popular Malaysian snacks, including layer cakes, chocolate wafers, and stick wafers. Discover the joy of classic local Malaysian snacks that Malaysians keep coming back for and it’s perfect for every occasion. Whether you’re at home or abroad, APOLLO brings a familiar taste that feels just like home.

Choose Yours

Cakes

Soft, rich, and wonderfully satisfying, APOLLO’s layer cakes bring you a taste of home with every bite. Baked with real fresh eggs for a light, fluffy texture and filled with creamy goodness, these cakes are perfect for sharing or enjoying on your own—a comforting treat cherished for generations. It’s no surprise our cakes are considered one of the Malaysian famous snacks loved by everyone.

Confectionery

Timeless and irresistibly crunchy, APOLLO’s wafers are crafted with layers of smooth chocolate and crisp wafer perfection. Each bite takes you back to simpler times, delivering a classic treat that’s cherished by all ages. Enjoyed by many as the popular snacks in Malaysia, our wafers are perfect for everyday indulgence. Discover the joy of tradition in every delicious, chocolate-filled layer.

Snack Stories, Recipes & More

Explore fun ways to enjoy APOLLO treats — from creative snack ideas to festive hamper inspirations.

Our Retail Partners

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