Our Story
Our Legacy, Our Passion
Since 1953, the APOLLO brand has been part of Malaysia’s snacking story — starting from a small local setup to becoming one of the country’s most beloved confectionery brands. Known for our chocolate confections and cakes, the APOLLO brand brings together quality ingredients, local taste, and a touch of innovation in every bite.
What began as an all-time Malaysian favourite is now enjoyed across international markets, flying the flag for homegrown goodness and rasa Malaysia wherever we go.
Local Style, Global Vibes
APOLLO is 100% Malaysian at heart: born from local tastes, built on trust, and reimagined for the modern snacker.
We blend heritage with craftmanship, making chocolate wafers and cakes that feel just as right at a kedai runcit as they do in trendy cafes or office pantries.
Stylish yet familiar, playful yet reliable, the APOLLO brand is the original Malaysian favorites snack brand that has stayed young at heart, with flavours and flair that connect across generations and borders. From kampung to city, Malaysia to the world — this is snacking with personality.
Our Vision
To delight the world, One bite at a time.
Our Mission
Creating joyful treats for every moment,
every occasion.
Our Vision
To delight the world, One bite at a time.
Our Mission
Creating joyful treats for every moment,
every occasion.
Our Core Values
Consumers First
We put consumers first; crafting every bite with passion, as trust is built on quality, and joy is best served fresh & delicious
Agility
We embrace changes; with courage and growth mindset, always innovating, adapting, and leveling up to stay ahead of the game
Kindness
We care; acting with heart and integrity; earning trust as we strengthen teamwork and partnerships, and care for our planet
Excellence Always
We aim for the stars; pushing boundaries and setting new standards, elevating our people, our products; and strive to be the best
Our Retail Partners
