When the northeast Kelantan flood struck, our first thought was the people in our own backyard. Our Kota Bharu sales team stepped forward without hesitation, leading our relief initiative on the ground where help was needed most.
From the 24th to 26th November 2025, our team visited a few major relief centres in Tumpat. We brought along APOLLO layer cakes and chocolate wafers, hoping they could offer even a small moment of comfort to families going through a tough time. It was not about the products themselves, but about creating a little warmth, a little familiarity, in a place where everything suddenly felt uncertain.
Through every handshake, every short conversation, and every smile shared, we were reminded that APOLLO Cares is not a slogan but a commitment. It is us showing up for the people who have supported us all these years.
As the community begins to rebuild, we are grateful for their resilience and for the chance to stand together with them.
At the end of the day, it is simple: when our community hurts, we show up. And we always will.
